How Products Are Ordered on Vasana

Here is what decides the order you see on Vasana. On each page, the most important parameter comes first.

Search results

Products:

1. How closely a product matches what you typed. An exact product name comes first, then a name that starts with your words, then a name that contains them, then the brand's name, then the kind of product, then the product's description and materials.
2. Among equally close matches, a brand that has stayed at our entry tier, Aarambh, for more than 180 days without moving up comes after every other brand.
3. Then the newest product first.

Brands (up to six): a brand whose name starts with your words comes first, then the rest in alphabetical order.

The full library (/shop)

1. Products with a photo come before products with none.
2. The order you choose: newest (the default), price low to high, price high to low, or name (A to Z).
3. Under "newest" only, a brand that has stayed at Aarambh for more than 180 days without moving up is placed after everyone else's products. The other three orders do not use tier at all.
4. Then product name, so the order stays steady from one page to the next.

A category shop page (such as Apparel & Accessories)

1. The order you choose: popular, newest (the default), price low to high, or price high to low.
2. "Popular" ranks by how many times a product has been bought and viewed. One unit bought counts as much as ten views. Ties go to the newest product. The other orders on this page use only date or price.

Shelves chosen by Vasana, on the home page

No shelf shows more than five products from one brand. On New in, Most loved and Gentler prices, a brand that has stayed at Aarambh for more than 180 days without moving up is placed after everyone else's products.

• New in. The newest products first, counting from whichever is later: when the product was added, or when its brand went live.
• Most loved. Ranked by how many times a product has been bought, saved to a wishlist, and viewed. One unit bought counts as much as ten views, and one wishlist save as much as three. Ties, including products nobody has bought, saved or viewed yet, go to the product that has been on the shelf longest.
• Gentler prices. Ranked by how deep the price reduction is, then by the lower price, then by newest. Only a product with a genuine price reduction appears here.
• Curated for you. Ranked by how closely a product matches your own style, from the quiz, once you have taken it and signed in. Until then, it shows one product from each brand, in a fixed order that does not change until the catalogue does.
• This month's spotlight. Three brands, one from each category where we can. A brand that has moved up a verification tier with us is given a place first. The other places rotate once a month among brands with a complete page: a story, a main photograph and at least one product. A place here is never bought and does not depend on sales.
• What early shoppers are saying. Ordered by our own editorial choice, then by when it was published.

On a product's page

• Pairs with (also shown as "Complete the look" or "Made to go with"). Pieces the brand itself has said go with this one, in the order the brand set.
• Frequently bought together. Products bought in the same order as this one, the most often first. It appears only once a pair has been bought together in at least two separate orders.
• You may also like. Products of the same kind first, then those closest in style, then closest in price, then the newest. No more than two from any one brand. It does not use anything about you.

All brands (/brands)

Brands are listed alphabetically by name.

A brand's own page

Products are listed alphabetically by name.

What never affects the order

The commission a brand pays, and payment of any kind, never affect where a product or a brand appears. Brands cannot pay to be placed higher, anywhere on Vasana.

How many times a product has been bought, saved or viewed is used only on the Most loved shelf, the optional "Popular" order on a category page, and Frequently bought together, all described above. It is not used on search, the full library, the brands list, a brand's own page, Curated for you or You may also like.

A brand's tier is used in only two places. A brand that has moved up a verification tier is given a place first in This month's spotlight. A brand that has stayed at our entry tier, Aarambh, for more than 180 days without moving up has its products placed after everyone else's on search, the library's newest order, and the New in, Most loved and Gentler prices shelves. Its products stay visible. They are never hidden. Tier is used nowhere else.

This page is kept in step with the code. Any change to how a page is ordered changes this page in the same release.